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A customer experience research and strategy consultancy focused on cleantech and sustainable business trends and their impact on culture, the economy and the planet.

Consciousness has shifted in leaps and bounds — government, businesses and consumers.

We've seen this before.

There first had to be a shift in our social psychology for the result to fit into our cultural psychology. Womens' rights, civil rights — computers! After 1992, our social psychology shifted to include computers to ultimately have them accepted culturally as they are now.

There's an advancing culture that is emerging through technology.

There's an existing world that will have to adhere to, or merge with the advancing world.

The new psychology of the culture is projection and participation [hey baby, check my video on YouTube].

How will you take advantage of this? Who are you in this new arena? This new way is absolutely shifting the psychology of the culture.

Clean Culture assists companies in understanding the new cultural psychology they're operating in, and how to strategize and position in this shifting environment.

The shift is not just the use of the technology, but how the technology is applied to products and services that will turn consumers into customers.

How will you make this transition and capitalize on the marketplace?
The world is only getting flatter.

“It's all good, of course, but the pace of change still seems oh-so-slow. The green marketplace remains barely a blip on the screen for most consumer brands and retailers.

So, what would it take to reach the proverbial tipping point — that virtuous cycle in which large, mainstream companies trip over one another trying to "out-green" the competition, offering a dizzying array of environmentally better products, available where most people live and shop?

Should we even look to big companies? Perhaps the mass-marketing of greener products will come from smaller, niche firms, some destined to become acquired by the behemoths, most left to find their comfortable, profitable markets. Or perhaps it will be a whole new breed of ambitious entrepreneurs and venture capitalists fueling the green world's version of the high-flying dot-com success stories. Or, ideally, all of the above.

Whatever the answer, it needs to happen soon. There seems to be a window of opportunity. a burgeoning recognition by the public that we need new choices to help us combat climate change, global terrorism, toxic lifestyles, sweatshops, commodification, corporate malfeasance, and assorted other societal ills.”

— Joel Makower, 10.7.06
Where Are All the Good, Green Products?